
Don't Let Google Maps' AI-Powered Ask Button Give Wrong Information About Your Law Firm
Google now shows the new AI-powered “Ask” button in Maps and on Business Profiles. Don't let it give the wrong answers about your law firm.
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Google now shows the new AI-powered “Ask” button in Maps and on Business Profiles. Don't let it give the wrong answers about your law firm.
While Google still shows the Q&A functionality on the backend in your Google Business Profile, it no longer appears for people looking your profile or searching for businesses like yours. Google now shows the new “Ask” button in Maps and on Business Profiles.
According to Google’s product team, “Customers can ask their question directly in Google Maps and get an updated, instant answer based on your answers and relevant reviews.” This Gemini-powered feature has been prioritized in December 2025 and it became more prominent during the summer of 2025.
Google pulls information from:
You can still answer questions about your law firm in your Business Profile. Just know this section is no longer visible to searchers.
According to Google: “Business Profile users can continue to answer existing questions about their business in the Q&A section in their Google Business Profile. Your published questions and answers will continue to power Google’s understanding of the real world and may be shown in Maps.”


Check and update these areas in your Business Profile and on your website to give Google’s AI all of the right information.
Make sure this information in your profile is up-to-date:
Inaccurate information in your profile will mean that Gemini and “Ask Maps” can’t answer correctly.
All of the information on your Business Profile must be the same on your website. Don’t provide Google with conflicting information. In particular, make sure the business name listed on Google is the same one found on your website.
Review your website’s accuracy and clearly label and update pages like:
Remember: AI is only providing the most likely answer to a question, not fact-checking, so you need to give it all the context. Your website is the best place to provide in-depth context about your law firm.
If you maintain a profile on any other review sites, like Yelp, or any directories of law firms, double check that all of your business information is accurate and updated.
Make sure that practice areas, business hours, contact information, staff information, etc. show up the same in every place someone might be searching.
Requesting more reviews! Google pulls information directly from reviews to populate answers in Maps. Legal marketing experts in particular note that Google seems to prioritize the user-generated answers that reviews already provide.
Here’s an example of the impact your reviews have on the answers given by Google’s AI via “Ask Maps.”
Rebecca was in a car accident. A few years ago she had to hire a personal injury lawyer for a slip-and-fall incident. But she remembers that the lawyer she hired then rarely contacted her. She felt isolated and confused, even though the case turned out in her favor. The communication was so bad she never referred that lawyer to anyone and mentioned it in her review.
In searching Google for other personal injury attorneys in her area, Rebecca comes across your firm. She wants to know upfront if your firm has a history of poor communication with clients. She uses the AI-powered “Ask” button to ask about your communication style.
If your firm has hundreds of positive reviews and many former clients mention how great your firm is at staying connected, Google is going to use that information to provide Rebecca’s answer.
So if you don’t have a solid process for requesting reviews, now’s the time to start.
Within its client portal and communication tools, Hona provides automated review requests. Set up these requests to send automatically via text message and the client portal at specific points in your case workflow.
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How are you feeling? What’s changed this week? What’s something you’ve struggled with due to your injury?
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— Jessica Lockhart, Director of Operations, The Jeffcoat Firm
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By leaning into small features with big potential, like open-ended forms, they preserved what mattered most: connection, care, and stories that truly reflect the impact of an injury. And they did it while giving their team time to do the work that moves cases forward.
Want results like this? Streamline your process, free up your team, and make your clients even happier, just like Jeffcoat did.

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