blog post

3 Ways to Make Your Firm Stand Out

Kirsten Keith
January 31, 2024
3 Ways to Make Your Firm Stand Out

Maybe you’re a new firm just getting started, or you’ve been in this business for a long time and are looking for ways to improve. Either way, you recognize that there is always potential to grow and improve your firm in the increasingly competitive legal landscape.

With technological advances and new marketing strategies constantly being adopted by competitors, it is not enough to just be good in a courtroom or knowledgeable about the law.

So what can you do to make your firm stand out?

Here are three things YOU need to put into practice to help your firm stand out amongst competitors.

  1. Increase Transparency
  2. Improve Google reviews
  3. Go the Extra Mile

1. Increase Transparency

Do you remember the old elementary saying “secrets don’t make friends?” Well, it still holds true today as adults.

Despite not knowing the intricacies of the law that they hired you to handle, your clients want to be a part of the journey. After all, it is their personal life that they invited you to be a part of.

Engaging with clients can look different from firm to firm, and that’s okay. You may choose to spend hours each day responding to client emails begging for updates, or you might automate case updates with modern computer software like Hona.

In any case, consistent communication from firm to clients is not only a practice of good legal ethics, but a necessity. If it’s important enough for customers to be able to track a package or the status on their recent pizza delivery order, there is no doubt that quality communication with your law firm’s clients is paramount.

Whether the client updates show advancements in their case, or simply serve as a reminder that you are still working, regular efforts to engage with your clients can set you apart from other firms and boost the number of positive experiences that are tied to your business.

2. Positive Reviews

Living in a world where information is just a few clicks away, firms need to be sure that current and potential clients are seeing the business with its best foot forward.

For many people seeking legal assistance, the search for a good attorney begins with trusted sources. Between word of mouth and simple internet research, potential clients can sort through information relatively quickly.

A few moments is all you have to show others just how competitive your firm is. Online reviews can be a quick and easy way to market your firm and secure new customers.

Now, think about your firm.

When clients search your business on the web, what reviews are they reading?

What might they notice about the way you respond to both good and bad reviews?

After assessing where your firm lands with such reviews, it might be a good time to adopt innovative practices to collect more positive client feedback. Check out how Hona's product features help firms accomplish that goal.

3. Go the Extra Mile

At the end of the day, clients are looking for more than just a firm that can address their legal needs. They are looking for a firm that can go above and beyond and deliver a great customer experience.

But how do you do it?

It’s simple. Give your clients less things to complain about and more things to celebrate. When you do more than the bare minimum that is expected of you as a law firm, clients will take notice.

Beat them to the punch when communicating case updates. Engage with them in a professional, direct and timely manner. Utilize technology to simplify work balance while still satisfying client demands.

You don’t need to reinvent the wheel to have a successful law firm. Rather, find unique ways to give your clients what they want.


Investing time into the details of your clients’ experience can make all the difference as you work to be a competitive firm in today’s legal landscape.

If you’re really looking to stand out, you will find ways to improve the negative experiences clients have, and capitalize on the good ones. Focus your attention on enhancing client communication and building a stockpile of positive reviews.

And don’t stop there! Find what other ways your firm is lacking, and fill those gaps with unique ideas that differentiate you from the competition.

The market is continuing to be filled with original ideas, will you fall behind or stay ahead of the curve as you build your firm?