+Updated · May 2026

Everything about Hona, in one place.

Bios, headshots, logos, colors, and type — for press, partners, podcasts, and anyone telling our story.

I.

The team

Founders, leadership, and the board behind Hona.

Founders

Co-founded in 2021

Now CEO

Matt McClellan

Matt McClellan

Co-Founder, CEO

Matt McClellan is the Co-Founder and CEO of Hona, where he leads the company's vision and growth alongside the operations and partnerships that keep every PI firm we serve running smoothly. Before Hona, he co-founded and ran HMC Solutions, a Southern California commercial cleaning company, for four years before leading its sale.

Outside of work, Matt is a devoted husband and father of three. He enjoys tackling home projects, playing golf, and staying on the basketball court — a blend of entrepreneurial experience, operational leadership, and personal dedication that defines both his professional and personal life.

Josh Christensen

Josh Christensen

Co-Founder, CTO

Joshua Christensen is the Co-Founder and CTO of Hona. With more than eight years in B2B SaaS, Josh combines deep technical expertise with a proven track record of building and scaling products. Before Hona, he developed his engineering and leadership skills at Qualtrics, one of the fastest-growing software companies in Utah.

At Hona, Josh built the company's initial product from the ground up and has since assembled a world-class engineering team to execute on the vision. He drives the technical strategy, ensures product scalability, and shapes the long-term technology roadmap — passionate about creating technology that delivers meaningful impact.

Hona leadership

Previously: Hona’s VPs

Alex Fowler

Alex Fowler

VP of Engineering

Alex Fowler is the VP of Engineering at Hona, with a decade of experience building and scaling technical products and teams. At Hona, Alex has led the team in transitioning the core product from MVP to a scalable, reliable platform, and his teams have delivered two new product lines from concept to market in under eight months.

At Qualtrics, his teams played key roles in the SAP acquisition and the subsequent IPO. Previous customer-facing and business-analyst experience gives him the rare ability to ship products that drive both customer value and business outcomes.

Jordan Rupp

Jordan Rupp

VP of Finance & Ops

Jordan Rupp is the Vice President of Finance & Operations at Hona, with over a decade leading finance across high-growth SaaS, PE-backed enterprises, and global financial institutions. At Hona, he established the company's financial foundation and continues to position the business for its next stage of growth.

Previously, Jordan was Senior Director of FP&A at Vivint Smart Home, supporting a $B+ revenue enterprise, and earlier played a key role at Podium during its hypergrowth — including a $125M Series C. He began his career at Goldman Sachs.

Chris Melville

Zach McDonald

Director of AI

Zach McDonald is the Director of AI at Hona, where he leads the team building Lia and the autonomous agents that power our case workflows. He focuses on shipping AI that lawyers and case managers actually trust — measurable, explainable, and grounded in how PI firms really work.

Bio coming soon — Zach's full profile lands in the next update.

Chris Melville

Chris Melville

Director of Product

Chris Melville is the Director of Product at Hona, where he leads product strategy across the Business Portal, Client Portal, and the suite of AI Case Agents that sit between them. He partners closely with engineering, design, and customer teams to ship product that compounds — every release should make the next one easier.

Bio coming soon — Chris's full profile lands in the next update.

Taylor Edwards

Taylor Edwards

Director of Sales

Taylor Edwards is the Director of Sales at Hona, leading the team that partners with personal injury firms across the country to roll out Hona's AI case agents. He's spent his career in legal tech go-to-market and brings a player-coach approach: pipeline in one hand, playbook in the other.

Bio coming soon — Taylor's full profile lands in the next update.

Board

Amy Cheetham

Amy Cheetham

Investment Partner, Costanoa Ventures

Amy is an Investment Partner at Costanoa. Named one of EVCA's Top 25 Emerging VCs in 2022 and to Forbes' ‘Midas Brink’ list in 2023, Amy focuses on investing in exceptional early-stage applied AI, vertical SaaS, and fintech startups — from infrastructure and payments to application-layer AI tools.

Before Costanoa, she ran North American sales strategy and operations at Zuora. Prior to that, she invested in growth-stage technology companies at Summit Partners and began her career at JP Morgan in technology investment banking. Amy holds a B.A. from Connecticut College.

Dan Cook

Dan Cook

CEO, PDQ

Dan Cook is the CEO of PDQ, where he leads the company's vision and growth strategy. Previously, he served as Chief Revenue Officer at Lucid, helping scale the business into one of Utah's leading tech success stories. Dan holds a bachelor's degree from Brigham Young University and an MBA from Harvard Business School.

In addition to his executive roles, he has served on the boards of several Utah-based startups, advising the next generation of entrepreneurs.

III.

The palette

Forest grounds the brand. Lime energises. Everything else is utility — warm neutrals, soft semantic tints, never anything saturated.

Brand

Forest

#0A2818

--hona-forest

Lime

#C7F26C

--hona-lime

Forest deep

#06190F

--hona-forest-deep

Forest soft

#143A26

--hona-forest-soft

Lime bright

#B6E26A

--hona-lime-bright

Lime soft

#EAF6CB

--hona-lime-soft

Lime mist

#F4FADF

--hona-lime-mist

Lime deep

#8FC23A

--hona-lime-deep

Neutrals

Page

#F5F4F0

--bg-page

Surface

#FFFFFF

--bg-surface

Muted

#F0EFEA

--bg-muted

Line

#E5E4DE

--line-1

Ink 1

#0F1A14

--ink-1

Ink 2

#2A352E

--ink-2

Ink 3

#5B6B61

--ink-3

Ink 4

#8A968E

--ink-4

Semantic

Success

#57A86B

--success

Warn

#E0851A

--warn

Danger

#D24545

--danger

Info

#4B7CB8

--info

IV.

Typography

Two families. Plus Jakarta Sans does all the display work — heroes, headlines, big numerals. Geist handles everything you read at small sizes — paragraphs, UI labels, captions.

Lawyers, stop drowning in phone calls.

Family

Plus Jakarta Sans

Weight

Bold 700 · SemiBold 600

Tracking

−3.5%

Aa Bb 0123

Body & UI

Geist

Every client followed up. Every appointment tracked.

Family

Geist

Weight

Regular 400 · Medium 500

Features

tnum, zero

Aa Bb 0123

Display LG

Stop chasing. Start closing.

56 / 1.0 / −3%

H1

Your AI case manager.

36 / 1.15 / −2%

H2

Every client followed up.

28 / 1.2 / −1.5%

Body LG

Hona turns the messy back-and-forth of running a personal injury case into autonomous AI workflows.

18 / 1.55

Body

Used for paragraphs, descriptions, and any content that needs to read comfortably at small sizes.

15 / 1.55

Caption

Meta, helper copy, table footnotes.

13 / 1.4