Manny Griffiths is the CEO and Co-Founder of Hona. With 8+ years experience in legal technology, Manny has worked closely with thousands of firms nationwide.
He initially got connected with the industry through his time at a case management software company. During his time there, many clients asked Manny for a “pizza tracker” for their cases. Seeing the need, he left his job and co-founded Hona, the communication platform for law firms. Manny has expertise in sales, customer experience and partnerships. Outside of his role, he enjoys golfing, hiking, and spending time with his wife and 3 kids.
Team Profiles and Bios
Hona’s C Suite
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Matt McCellan
(Co-Founder, COO)
(Co-Founder, COO)
Matt McClellan is the Co-Founder and COO of Hona, where he drives business development, partnerships, and operations while wearing many hats across the company. Before Hona, he co-founded and successfully ran HMC Solutions, a Southern California-based commercial cleaning company, for over four years before leading its sale.
Outside of work, Matt is a devoted husband and father of three. He enjoys tackling home projects, playing golf, and staying active on the basketball court. His blend of entrepreneurial experience, operational leadership, and personal dedication defines both his professional and personal life.
Outside of work, Matt is a devoted husband and father of three. He enjoys tackling home projects, playing golf, and staying active on the basketball court. His blend of entrepreneurial experience, operational leadership, and personal dedication defines both his professional and personal life.
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Josh Christensen
(Co-Founder, CTO)
(Co-Founder, CTO)
Joshua Christensen is the Co-Founder and CTO of Hona. With more than eight years of experience in B2B SaaS, Josh combines deep technical expertise with a proven track record of building and scaling products. Before Hona, he developed his engineering and leadership skills at Qualtrics, one of the fastest-growing software companies in Utah.
At Hona, Josh built the company’s initial product from the ground up and has since assembled and led a world-class engineering team to execute on the company’s vision. He is responsible for driving the technical strategy, ensuring product scalability, and shaping the long-term technology roadmap. Josh is passionate about creating technology that delivers meaningful impact, and he thrives at the intersection of product innovation, engineering excellence, and business growth.
At Hona, Josh built the company’s initial product from the ground up and has since assembled and led a world-class engineering team to execute on the company’s vision. He is responsible for driving the technical strategy, ensuring product scalability, and shaping the long-term technology roadmap. Josh is passionate about creating technology that delivers meaningful impact, and he thrives at the intersection of product innovation, engineering excellence, and business growth.
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Hona’s VPs

Alex Fowler
(VP of Engineering)
(VP of Engineering)
Alex Fowler is the VP of Engineering at Hona. He has a decade of experience building and scaling technical products and teams. At Hona, Alex has led the team in transitioning the core Hona product from an MVP to a scalable and reliable platform.
Additionally, his teams have delivered two new product lines, taking them from concept to market-ready products in less than eight months. At Qualtrics, Alex’s teams played key roles in technical integrations and transitions during the SAP acquisition and Qualtrics’ subsequent IPO. His previous experience in customer-facing roles and as a business analyst has given him the unique ability to deliver products that both provide value to customers and drive business outcomes.
Additionally, his teams have delivered two new product lines, taking them from concept to market-ready products in less than eight months. At Qualtrics, Alex’s teams played key roles in technical integrations and transitions during the SAP acquisition and Qualtrics’ subsequent IPO. His previous experience in customer-facing roles and as a business analyst has given him the unique ability to deliver products that both provide value to customers and drive business outcomes.
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Jordan Rupp
(VP of Finance & Ops)
(VP of Finance & Ops)
Jordan Rupp is the Vice President of Finance & Operations at Hona. He has over a decade of experience leading finance across high-growth SaaS, PE-backed enterprises, and global financial institutions.
At Hona, he established the company’s financial foundation, implemented scalable reporting and forecasting processes, and is continuing to work to position the business for the next stage of growth. Previously, Jordan was Senior Director of FP&A at Vivint Smart Home, where he partnered with executives and investors in a $1B+ revenue enterprise, and earlier played a key role at Podium during its hypergrowth stage, supporting multiple funding rounds including a $125M Series C. He began his career at Goldman Sachs in the Debt Underwriting and Credit Research groups.
At Hona, he established the company’s financial foundation, implemented scalable reporting and forecasting processes, and is continuing to work to position the business for the next stage of growth. Previously, Jordan was Senior Director of FP&A at Vivint Smart Home, where he partnered with executives and investors in a $1B+ revenue enterprise, and earlier played a key role at Podium during its hypergrowth stage, supporting multiple funding rounds including a $125M Series C. He began his career at Goldman Sachs in the Debt Underwriting and Credit Research groups.
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Levi Lindsay
(VP of Marketing)
(VP of Marketing)
Levi Lindsay is a marketing leader known for blending bold creativity with sharp execution. At Neighbor.com, he directed content that earned more than 200 million organic views and positioned the company as a standout in the sharing economy.
Now at Hona, a fast-growing legal tech company, he has built a high-performing marketing team from scratch, launched two new products, and created the DISRUPT Legal Summit—driving well over seven figures in ARR directly attributed to marketing in just one year. His viral “Fish Bowl” TikTok campaign exemplifies his ability to make even niche industries feel fresh, human, and exciting.
Beyond his career, Levi is a suicide survivor who openly shares his story to inspire resilience and mental wellness. His authenticity has helped build a LinkedIn following of more than 30,000, showing that vulnerability and leadership can thrive together. With creativity, strategy, and personal courage, Levi is helping redefine how modern brands connect with people while shaping the future of Utah’s startup ecosystem.
Now at Hona, a fast-growing legal tech company, he has built a high-performing marketing team from scratch, launched two new products, and created the DISRUPT Legal Summit—driving well over seven figures in ARR directly attributed to marketing in just one year. His viral “Fish Bowl” TikTok campaign exemplifies his ability to make even niche industries feel fresh, human, and exciting.
Beyond his career, Levi is a suicide survivor who openly shares his story to inspire resilience and mental wellness. His authenticity has helped build a LinkedIn following of more than 30,000, showing that vulnerability and leadership can thrive together. With creativity, strategy, and personal courage, Levi is helping redefine how modern brands connect with people while shaping the future of Utah’s startup ecosystem.
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Hona’s Board Members

Amy Cheetham
Amy is an Investment Partner at Costanoa.
Named one of EVCA's Top 25 Emerging VCs in 2022 and to Forbes’ “Midas Brink” list in 2023, Amy focuses on investing in exceptional early-stage applied AI, vertical SaaS, and fintech startups, which encompass everything from fintech infrastructure and payments to application-layer applied AI tools. Before joining Costanoa, she ran North American sales strategy and operations at Zuora, a public enterprise software company. Prior to that, she invested in growth stage technology companies at Summit Partners. She began her career at JP Morgan where she spent time as a technology investment banker and as a cash equities trader focused on biotechnology and financial services.
Amy holds a B.A. from Connecticut College.
Named one of EVCA's Top 25 Emerging VCs in 2022 and to Forbes’ “Midas Brink” list in 2023, Amy focuses on investing in exceptional early-stage applied AI, vertical SaaS, and fintech startups, which encompass everything from fintech infrastructure and payments to application-layer applied AI tools. Before joining Costanoa, she ran North American sales strategy and operations at Zuora, a public enterprise software company. Prior to that, she invested in growth stage technology companies at Summit Partners. She began her career at JP Morgan where she spent time as a technology investment banker and as a cash equities trader focused on biotechnology and financial services.
Amy holds a B.A. from Connecticut College.
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Dan Cook
Dan Cook is the CEO of PDQ, where he leads the company’s vision and growth strategy. Previously, he served as Chief Revenue Officer at Lucid, helping scale the business into one of Utah’s leading tech success stories. Dan holds a bachelor’s degree from Brigham Young University and an MBA from Harvard Business School. In addition to his executive roles, he has served on the boards of several Utah-based startups, advising the next generation of entrepreneurs.
Outside of work, Dan loves spending time with his wife and four children. He enjoys traveling, cheering on his alma mater, and staying active in his church and community through service and leadership.
Outside of work, Dan loves spending time with his wife and four children. He enjoys traveling, cheering on his alma mater, and staying active in his church and community through service and leadership.
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